ReHumans is a project that tells stories of men and women dedicated to transforming the business world into a more conscious and inspiring place.
Get to know their exciting journeys and get inspired by them.
Photo by Fabio Pinheiro
What are companies? Why were they created?
Why do they still exist?
We are impacted daily by brands, advertisement and stimuli related to consumption of all kinds. Companies are part of our lives in a highly relevant way, but we rarely stop to reflect: What is the purpose of a business?
Businesses were born to meet people's needs. Numerous types of products have been created and eventually transformed human life: shoes, clothing, weapons, homes, furniture, food, electronics, among thousands of things.
The industrial revolution increased productivity and accelerated this process, boosting consumption and generating a surge in profits. This generated a lot of prosperity, but also a series of crises that are very present on the planet today: financial, environmental, social, political and relations.
In search of personal gains, a significant portion of professionals learned that the most important thing is to generate growth and profit in order to generate shareholder value without reflecting on the impacts of this obsession. The consequences are high rates of mental illness, addictions, rising suicide rates and even illegal activities such as deforestation of the rainforests. Our model of growth and development has become a collective problem.
It is time to Reinvent this. Time to Redefine what success means. Time to Renew the mindset for businesses. There is a growing movement of leaders who are creating new successful & sustainable models for businesses. They care about creating sustainable products, relationships and actions while being profitable. They are Regenerative leaders, looking for reinvention.
ReHumans are an emergent group of men and women who are dedicating their lives to show that it is possible to generate good economic results while benefiting the world at the same time. It is time for a Revolution.
Precisamos de novas referências de lideranças em todos os tipos de organizações para nos ajudar a resgatar o espírito original de fazer negócios
A radical thinker, Eisenstein believes the time has come to change our view of the world. The normal thing was: we have to do things differently, or we will intensify all the crises we are going through. He believes his role is to influence the system from the outside to the inside.
Meet the ReHumans
A very successful corporate executive, one day Nilima Bhat saw everything fall apart in his personal life and she couldn't find a sense of purpose anymore. She fought her husband's cancer and then she founded Shakti Leadership initiative, a journey to bring feminine energy to the business environment around the world.
Ernesto Van Peborgh
"I was a predator." Argentinean Ernesto Van Peborgh realized that his life as an investor was helping to generate concentration of income and destruction in the environment. Then one day he was lucky enough to sit in front of a Nobel laureate named Elinor Nostrom. His life has turned into a search for the optimization of shared resources, including intellectuals.
About the project
Mini bio Rodrigo V Cunha
Rodrigo V Cunha studies contemporary movements of humankind to interpret and share stories in different forms: lectures, texts, presentations, articles and conversations. Rodrigo is CEO of ProfilePR, a public relations agency that tells inspiring stories for brands like Anima Education, NovoNordisk, ThoughtWorks, CBMM, Natura, TED, UN Foundation, and Yale, among others.
Rodrigo is also TED's former ambassador for Latin America, partner of LiveAD digital agency and curator for LiveTalks. As a volunteer he organizes awareness-raising retreats with leaders from various countries and is currently writing the book ReHumans, which will tell stories of leaders who transform the way they do business based on positive values, dreams and passion.
He wrote the book “How to make a business work in an uncertain country”, chosen by Exame magazine as one of the 10 best books in the world in 2004. He also developed the platform +SocialGood, for the United Nations Foundation, is member of NELIS, a global network of leaders for sustainability and a founding member of AGORA! Movement, which aims to update the way politics is done in Brazil. He is 42 years old, married, has three children and has surfed around the planet since 12 years old.